THE HOLIDAY SHOP

Our favorite presents, for yourself or someone else on your list!

OUR GIFT TO YOU:
DOUBLE POINTS

Loyalty members earn their next reward twice as fast!
Valid 11/1-11/11.

BRAS WITH BENEFITS

Push-Up Bras

From gentle unlined uplift to a custom boost, there are more new styles than ever.

made by us

So Much to Celebrate

We're delivering holiday magic with bras, sleep,
and more that we designed with you in mind.

Bra Style Guide

Our handbook to finding your most flattering silhouette.

A woman modeling a push up bra

Push-Up

A woman modeling a side support bra

Side Support

A woman modeling a t-shirt bra

T-Shirt Bra

A woman modeling a minimizer bra

Minimizer

A woman modeling a sports bra

Sports Bra

A woman modeling an unlined bra

Unlined

A woman modeling a wire-free bra

Wire-Free

A woman modeling a front-close bra

Front-Close

We Live, Love and Obsess Over Bras
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Our Mission Since 1998

We make bra shopping better with unrivaled assortment, expertise and customer experience. The right styles, brands and fits for your body, guaranteed.

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Every Fit is Personal

Our Bra Fit Experts stop at nothing to find you the perfect fit. Chat online or call 877-728-9272 (select option 4) for a free bra fitting or personal shopping advice. We're here Monday-Wednesday 8:30am-8:00pm EST and Thursday-Friday 8:30am-5:00pm EST.

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Every Body Belongs

Discover over 80 of the world's most well-known bra brands in an unmatched size range (bands 28 to 56 and cups AA to O); our own brands (Bare lingerie, Birdsong swimwear, Body Up activewear); the top swimwear (including plus-size swim, bra-sized swim; and DD+ swimsuits), shapewear, sexy lingerie, sleepwear, activewear, panties, hosiery, men's and more. The labels you love are all here, like Wacoal, Chantelle, Elomi, Freya, SPANX, Bali, Natori, Panache and Glamorise.

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Everything You Need

With Bare Necessities, you don't need to spend hours searching for bras. Get what you want faster with our Bra Finder, Bra Size Calculator, Shop by Bra Size or Shop by Swim Size pages, and let us do the work for you.

icon1
Our Mission Since 1998

We make bra shopping better with unrivaled assortment, expertise and customer experience. The right styles, brands and fits for your body, guaranteed.

icon
Every Fit is Personal

Our Bra Fit Experts stop at nothing to find you the perfect fit. Chat online or call 877-728-9272 (select option 4) for a free bra fitting or personal shopping advice. We're here Monday-Wednesday 8:30am-8:00pm EST and Thursday-Friday 8:30am-5:00pm EST.

icon
Every Body Belongs

Discover over 80 of the world's most well-known bra brands in an unmatched size range (bands 28 to 56 and cups AA to O); our own brands (Bare lingerie, Birdsong swimwear, Body Up activewear); the top swimwear (including plus-size swim, bra-sized swim; and DD+ swimsuits), shapewear, sexy lingerie, sleepwear, activewear, panties, hosiery, men's and more. The labels you love are all here, like Wacoal, Chantelle, Elomi, Freya, SPANX, Bali, Natori, Panache and Glamorise.

icon
Everything You Need

With Bare Necessities, you don't need to spend hours searching for bras. Get what you want faster with our Bra Finder, Bra Size Calculator, Shop by Bra Size or Shop by Swim Size pages, and let us do the work for you.